Singles Day. It is a thing, according to our mates at Wikipedia.... 

"The Singles' Day (Chinese: 光棍节) or Double 11 (Chinese: 双11), is a Chinese unofficial holiday and shopping season that celebrates bachelors, and single people in general. The date, November 11 (11/11), was chosen because the number "1" resembles a "bare stick" (Chinese: 光棍; pinyin: guānggùn), which is a Chinese Internet slang for a single man who doesn't marry and thus can't add 'branches' to the family tree.[1] The four "1"s also abstractly refer to the demographic group of single people. The holiday has ironically also become a popular date to celebrate relationships (as to "pair up singles")."
 
Anyhow... With some absolutely ripping deals, we all win! 

11 Products Only - Limited Time